Digital Marketing Lead - Mumbai

#BookMyShow is Hiring

Your Profile

  1. Own and lead the complete digital marketing mandate for brand BookMyShow, across channels and platforms

  2. Formulate overall digital marketing plan and budget as per the strategic business objectives, in accordance with the AOP

  3. Manage planning (campaign structuring, targeting, networks, platforms) and buying for both large-scale and weekly tactical campaign execution across Display, Search, Video and Social

  4. Monitor and evaluate search performance results across channels to improve rankings

  5. Managing AdWords accounts in order to acquire traffic and transactions across Search and Display, while maintaining and optimising multiple keyword lists and queries

  6. Work closely with technology teams to optimize content, identify SEO issues, and recommend fixes along with landing page optimization implementations

  7. Daily monitoring and optimization of keyword bids, daily and monthly budget caps, impression share, CTR, CPA, CPT, conversion rates, while benchmarking against LTV, CAC, etc

  8. Continuously monitoring performance, key metrics and ROI against the business goals set across the funnel, to ensure constant optimization in click-throughs and conversion – at a campaign, platform / media and creative level Identify mobile tracking and measurement tools, for cross-platform attribution

  9. Devise market specific plans to Drive traffic or installs, and increase conversions as per the user/sales funnel analysis

  10. Interface with the internal Product and technology teams to ensure integrations across external digital media platforms

  11. Work with the brand team to enhance efficiencies of creatives and campaigns and test out different content forms for optimization – while maintaining consistency in brand tonality

  12. Solely manage agency, partner, network and vendor relations on behalf of the organization, and ensure optimal commercials

  13. Constantly update themselves and the team on the latest trends and best practices within the digital and technology environment, across performance marketing and measurement

  14. Continuous analysis of the platform, including on-page and off-page analysis, content analysis, keyword density and prominence – and recommend changes if needed

Your Checklist

  1. Minimum experience of 8 years in digital media preferably within a consumer internet/e-commerce brand

  2. Should have managed large scale campaigns & budgets – majority of which should have been performance spends

  3. Must have proficient experience in executing SEM, Google display and re-marketing campaigns across tools / platforms

  4. Must have prior SEO related Link building experience

  5. Must have prior experience in setting up and running campaigns across various tools within the Google suite, Facebook, programmatic, and network buys

  6. Thorough understanding, technical and operational know-how of web and mobile analytics tools

  7. Familiar with A/B tests and spend scaling experiments for campaigns

  8. Self-starter, should be able to perform in a highly dynamic environment

  9. Sharp analytical skills and data-driven thinking

  10. Ability to build and successfully manage mid-size teams and demonstrate leadership

  11. Proficient in AdWords, Google Analytics, re-marketing tools eg Criteo

more details:

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