Marketing Campaign Manager - Chennai

#Ally.io is Hiring


Responsibilities

  • Strategize and execute marketing campaigns for the different stages of the buyer journey through the funnel: nurturing, lead generation and account engagement.

  • Always be testing! Use A/B to learn how personalization, design, timing, and format increase conversion on different segments. 

  • Able to personally dive deep into performance data to understand trends and optimize for revenue generation. 

  • Own all email and nurture programs to drive leads down the funnel. This includes owning our free trial conversion funnel. 

  • Make sound strategic recommendations to connect the dots between campaigns and the buyer journey to ensure alignment throughout the sales funnel.

  • Develop and maintain detailed campaign briefs to showcase all deliverables across multiple functions for key stakeholders.

  • Communicate and train cross-functional teams (Sales, Operations, Marketing) to prepare and support campaigns.

  • Define, measure, and analyze achievement of campaign objectives and goals.

  • Review and iterate on campaign strategy as needed with key stakeholders.

Basic Qualifications

  • 3-5 years of experience in integrated campaign management and email marketing

  • 1-2 years of experience using Marketo

  • Bachelor’s degree preferred

  • Experience writing email and landing page copy

  • Understand the sales funnel within a B2B organization

Preferred Qualifications 

  • Previously worked for a B2B company -  SaaS experience preferred!

  • Familiar with platforms such as Webflow, WVO, and Marketo to create personalized experience and custom lead workflows

  • ABM experience a plus

  • Worked very closely with Sales Development Team to increase conversions


Apply Here: https://bit.ly/3hkkrV1


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